Privacy Policy

Last Updated: 2026

Archie's Mountain Challenge ("we," "us," "our," or "Company") operates the website archiesmountainchallenge.org.uk. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our website.

Information We Collect

We may collect information about you in the following ways:

• Personal Information: When you voluntarily provide it, such as your name, email address, and contact details when signing up for newsletters or using contact forms.
• Technical Information: Including your IP address, browser type, device information, and operating system.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your experience and gather usage data.
• Usage Data: Information about how you interact with our website, including pages visited, time spent on pages, links clicked, and referral sources.

How We Use Information

We use the information we collect for the following purposes:

• Analytics and understanding website performance and user behaviour.
• Affiliate tracking to measure commission-eligible activities and partner performance.
• Site improvement and optimization of user experience.
• Sending newsletters and promotional communications (with your consent).
• Compliance with legal obligations and fraud prevention.

Cookie Policy

Our website uses cookies to enhance functionality and gather analytics. The types of cookies we use include:

• Essential Cookies: Necessary for website operation and security.
• Analytics Cookies: Track user behaviour to improve our site.
• Affiliate Tracking Cookies: Monitor referrals to partner casinos and gambling platforms.
• Marketing Cookies: Used for targeted advertising and retargeting.

You can control cookie preferences through your browser settings or opt-out using industry tools. Please note that disabling essential cookies may affect website functionality.

Third-Party Links

Our website contains links to third-party websites, including online casinos and gambling affiliates. We are not responsible for the privacy practices or content of these external sites. We recommend reviewing the privacy policies of any third-party websites before providing your personal information. Your interactions with linked casinos and gambling platforms are governed by their respective privacy policies and terms of service.

Your Rights

Under UK data protection law, including the UK General Data Protection Regulation (UK GDPR), you have the following rights:

• The right to access your personal data.
• The right to rectification of inaccurate data.
• The right to erasure ("right to be forgotten").
• The right to restrict processing of your data.
• The right to data portability.
• The right to object to processing.
• Rights related to automated decision-making and profiling.

If you are located in the US, you may have additional rights under the California Consumer Privacy Act (CCPA) or other applicable state laws. To exercise any of these rights, please contact us using the details below.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Analytics and cookie data is typically retained for up to 24 months. You may request deletion of your personal data at any time, subject to legal retention requirements.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us at:

Email: [email protected]

We will respond to your inquiry within 30 days. If you believe we have not resolved your concern, you may lodge a complaint with the Information Commissioner's Office (ICO) in the UK.